Bayou Health Rollout

Bayou Health Rollout

Bayou Health Rollout

Franklin Associates teamed with Wright Feigley Communications and subcontractor SSA Consultants to develop and implement a statewide education and outreach effort to assist the Louisiana Department of Health and Hospitals in transitioning nearly 1 million legacy Medicaid program recipients into a managed care model statewide. Franklin was tasked with overall public engagement strategy and implementation, community outreach, event management, meeting facilitation, and statewide coordination and training with DHH and health plan staff to assure local presences at all events.

The initial challenge of imparting a message of empowerment among a population not accustomed to having options was addressed through multiple layers of communications efforts. Coordination of logistics and staffing across more than 140 large-scale events and 500+ smaller scale events also constituted a massive effort over a 6-month period.

As a result of Franklin’s grass roots efforts combined with media, direct mail and provider outreach, over 40 percent of the eligible population made an active choice as compared to 20% averages in other states.