Shreveport-Caddo Parish Comprehensive Plan
CLIENT — Goody Clancy is a nationally recognized leader in community planning. This firm was hired to create a master plan for the Shreveport-Caddo area on behalf of the City of Shreveport and Caddo Parish.
APPROACH — Franklin conducted and reviewed stakeholder interviews to under-stand existing issues; Established relationships and defined the major issues as a team; Developed and implemented communications plan including media relations, website and e-communications, and media buys across print and radio markets throughout the project. Provided intensive community outreach to support the media campaign through community meetings, school flyers, direct neighborhood out-reach, and development and implementation of a speaker’s bureau to promote the available opportunities.
RESULTS — Utilizing the firm’s relationships with media, Franklin was able to generate a 1:1 match for nearly all purchases within both media types to provide additional value to the master plan client. More than 3,000 residents became active in the process of planning for their future through 20+ community meeting and, a community survey.