CLIENT— AECOM is an internationally recognized firm hired by Vernon Parish as the lead consultant to assist in developing a comprehensive plan. Franklin was tasked with overall public engagement, community outreach, media relations and meeting facilitation.
CHALLENGES — Vernon Parish is largest in the state by geographic size. It is also largely rural in character, resulting in few large-scale community activities beyond those of Fort Polk. Coordinating a parish-wide effort to involve residents from Leesville and all surrounding communities was a relatively new concept to area citizens, and strategic approaches were required. This was complicated by the fact that some residents maintained a distrust for government and public planning initiatives.
RESULTS — Successfully developed and linked online, traditional and grassroots media approaches to allow consistent and ongoing communications with residents across the parish; Established, trained and facilitated Outreach Ambassadors committee interactions; Increased volume and quality of outgoing press releases and public educational information delivered through news media.