Vernon Parish Comprehensive Plan

Vernon Parish Comprehensive Plan

Vernon Parish Comprehensive Plan

CLIENTPlan Vernon Parish logo— AECOM is an internationally recognized firm hired by Vernon Parish as the lead consultant to assist in developing a comprehensive plan. Franklin was tasked with overall public engagement, community outreach, media relations and meeting facilitation.

CHALLENGES — Vernon Parish is largest in the state by geographic size. It is also largely rural in character, resulting in few large-scale community activities beyond those of Fort Polk. Coordinating a parish-wide effort to involve residents from Leesville and all surrounding communities was a relatively new concept to area citizens, and strategic approaches were required. This was complicated by the fact that some residents maintained a distrust for government and public planning initiatives.

Risa in Vernon ParishRESULTS — Successfully developed and linked online, traditional and grassroots media approaches to allow consistent and ongoing communications with residents across the parish; Established, trained and facilitated Outreach Ambassadors committee interactions; Increased volume and quality of outgoing press releases and public educational information delivered through news media.