OSBR Cultural Placemaking

OSBR Cultural Placemaking

OSBR Cultural Placemaking

Franklin Associates is currently working with a team assembled by Lord Cultural Resources of New York to help energize the area known as Old South Baton Rouge through arts and culture. Energize Old South Baton Rouge seeks to use arts, culture, and entertainment to revitalize this vital community. By preserving the community’s cultural heritage while providing resources for economic and quality of life opportunities, the project will build on revitalization efforts currently in progress.
One of the key historic assets identified during the process was the abandoned 1950’s era Lincoln Theater. In its heyday, Dr. Martin Luther King Jr. spoke at the Lincoln Theater when planning the Montgomery Bus Boycott, and musicians James Brown and Chuck Berry graced the stage.
The Lincoln Theater is at the heart of the planning process but the vision is larger. Lord Cultural Resources, a firm that works with communities to build on their arts and entertainment assets has partnered with Baton Rouge firm-Franklin Associates, the people of Old South Baton Rouge, the Louisiana Black History Hall of Fame, who purchased the 9,000-square foot Lincoln Theater in 2010 to restore it and locate a museum on site, the Arts Council of Greater Baton Rouge, and the Center for Planning Excellence (CPEX), a nonprofit agency that works to create functional, equitable communities in Louisiana to support the project and ensure broader community impact.